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Market

Give insight into the size of your market, its potential for growth and the assumptions you have made to determine these figures.

Tell us about the PAYING customer and any different customer groups

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What is the size of the Total Addressable Market (TAM) in US dollars?

What is the size of the Serviceable Available Market (SAM) in US dollars?

What is the size of the market realistically obtainable to your organization (SOM) in US dollars?

Tell us a little about why each of these estimates is valid

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